Marketing Hypnotherapy

Postby Mequa » Sun Aug 06, 2006 9:52 pm

Can anyone point me in the right direction in terms of finding out information on successfully marketing a hypnotherapy practice?

I am fully qualified as a hypnotherapist and fully registered and accredited by the GHR as well as other private bodies. I am also a fully qualified Reiki practitioner.

I have little experience in marketing or running a business, and would like some more information relating in particular to successfully marketing a hypnotherapy practice. I would like to work as a self-employed hypnotherapist.

I have an NVQ3 in Business Start-Up, and have a completed business plan, however I would like to be able to start up and find clients as soon as possible.
My budget is limited however, although I do have some cash coming in from a bond next year, which is likely to be of some assistance.

I would like some advice on how to wisely spend my fees - I know that advertising is hugely expensive, and that other means of marketing are preferable.

Apologies if this is the wrong forum to cover such issues, but I would at least appreciate some pointers in the right direction!
Mequa
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#1

Postby howie9791 » Mon Aug 07, 2006 1:17 am

im not a hypnotherapist or have a business, but my advice would be to advertise in the local free papers, and have cards printed up and put on shop counters(my local pizza hut has hypnotherapy cards on the counter(for weight loss and stop smoking) i picked one up and phoned them but because the guarantee they offered wasn't genuine(only half price for next group session or free extra individual session when a genuine guarantee would be a full money back guarantee) i did not use them)

maybe have leaflets printed and see if you can get them into GP weighting rooms.
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#2

Postby Michael Lank » Mon Aug 07, 2006 7:12 am

You might like to have a look at this thread.

Also worth read is Steven Harold's book Marketing for Complementary Therapists.

If you're interested in attraction marketing, I found the book and course by Trellis Coachin very good.

Advertising is not only expensive, but certainly for most therapists not very effective.

My sense is that Bristol already has a lot of hypnotherapists and other therapists - if you advertise your advert has to stand out above the others to be seen.

I do not know if it is true, but have heard some people say that it is better not to advertise two seperate therapies e.g. Reiki and hypnotherapy together, as some people will prefer someone who specialises in the area they are looking for.

Good luck in starting out.
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#3

Postby Mequa » Mon Aug 07, 2006 12:01 pm

I knew one hypnotherapist in London who dressed up as a cigarette (you could say fag, but that has other connotations - no offense to anyone here :-D) and handed out leaflets on hypnotherapy and smoking cessation.

Another one dressed up in a fake police outfit (obviously not too realistic - that could have legal problems) and advertised himself as the "Stress Police" (his trademark I think).


I know Bristol has loads of therapists, and I have some stiff competition there - people are unwilling to pay £70 for past-life regression (oddly, what I've had the most requests about as I am registered as a past life specialist on GHR's website) when holistic centres offer it for half that price.


I have been seriously considering emigrating to the Canary Islands (Spain), especially Tenerife, and to try and start a hypnotherapy business there specialising in smoking cessation.
I know the red tape there is pretty awful for ex-UK residents starting their own business, but once I get round that (and possibly do some local unskilled work in the meantime), the competition there actually seems to be somewhat less from what research I've done - there seem to be few hypnotherapists on the island, and plenty of (English-speaking) smokers willing to quit.
Tenerife has a forum for people thinking of starting business or getting a job there, which I've found helpful - a lot of people there find my line of work interesting, and have stated that they are looking for just such a therapist...
I don't have that much experience in running a business, nor do I have that much capital (cited as a main reason why new businesses fail over there), so I'm wondering if such a move would be viable.


On the other hand, handing out 1000+ flyers, dressing up as a cigarette on the street, offering free (or cheap) talks locally, and referring from other local therapists (and even beauty and fitness centres) seems a fairly inexpensive marketing technique. Possibly some stategic advertising too once (or if) I get some cash, might go down well...
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#4

Postby ClaireHeg » Mon Aug 07, 2006 2:52 pm

Hi - I think that what is really important is how to raise your profile, how to take action and how to let people know you exist - so talks and so on are great for this
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#5

Postby lauriem » Mon Jul 07, 2008 12:04 pm

Hi, just seen your question adn responses. I have just trained as hypnotherapist. Living in Kent. Did you get good advice and what worked best for you?
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#6

Postby FrankMurphy » Mon Jul 07, 2008 7:13 pm

Do some entertaining stuff in public and say to the crowd 'if this is what I can have these guys doing after 5 minutes, imagine how easy it is for me to stop each and everyone of you guys smoking/eating rubbish/doing your bad habits.'

Facebook

YouTube

Google search engines

Website

Target your audience. Who do you think would benifit from your service and where can you find them?

Special offers, everybody likes something for free/half price.

Have a name short and easy to remember, mine is www.sleep1.co.uk, which everybody can associate with hypnosis.

Hypnotise your service into them by being the only thing they see all day everyday.Everywhere anybody in Stoke on Trent looks, they see www.sleep1.co.uk or my phone number 08454 SLEEP1 written down, when the time is right and they want my sevice, or they talk about it with friends,
SLEEP1 will come to mind.

Give people something to laugh at....I introduce myself to people in pubs as Franky Zapper, and I drive a hypnobile, not a van!! They associate this good feeling and laughter with being in my presence.

Do the job you say you can...word of mouth can make or break you.

Advertising doesn't have to cost the earth, flyers only get a 1-2% return, and probably annoy more people than read them.
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