"When you say lack of fulfillment, do you mean that the object does not fulfill the users needs?"
no I mean emotional fulfillment. How one interacts with the product is really important. Sometimes design changes are needed for an emotional (also perceptual) response to enhance their experience.
Here's an example about placebo/nocebo. Placebo simply means a subject receives a positive response from something that should have no affect. Nocebo loosely means they have less than the desired outcome, like a reverse placebo. Here's an example- red/orange (brightly colored) sleeping
pills have less of an effect than blueish colored sleeping pills. same pill but different responses, based on color. small article on it: http://www.mindhacks.com/blog/2006/10/r ... _blue.html
you can find similar results regarding packaging. Better packaging raises ones perceptual value of the product.
Will check out anime fansubs. How would you compare the emotional attachment with anime fansubs to physical objects?
the funny thing is the ad is only maybe 1-2 seconds at the end of an anime. But if you mess it up, like cut it off mid-sentence, or skip them all together, the overall experience isn't as fulfilling.
credit cards are tangible but also digital. When you rate the satisfaction or overall feeling of holding real $$ versus a credit card, cash wins. Credit cards often have a negative feeling attached to them. Probably one reason why dee hock of visa didn't really want people to think about using visa while they were using visa.
If you go into a Hot Topic you'll find a lot of them carrying t-shirts with internet fads printed on them. What they're pushing is textiles with ink. But to get it out the door they have to make it interesting. So they will put characters on them. here's one-
http://search.hottopic.com/search?p=KK& ... 0Tees&rk=1
they sell b/c the kids have an attachment to those characters. Not sure if that's a proper example of digital media attachment. Maybe cell phone ringtones? But then that's all they are selling is the attachment.[/i]